Graphic Design II
Assignment: Create a cereal product, create product identity and design packaging style.
The target audience that I chose for this product was for children, ages 4-12. The cereal I "created" was a play on "dessert for breakfast". Colored cereal flakes mixed in with little dots of vanilla ice cream. After going through several combinations of winter themed words, the name "Snowflakes" came to me like an epiphany.
As for the label design...I wanted it to be appealing to children. Luckily, my little brother very boldly volunteered for an interview to inform me of his cereal, cartoon, and ice cream preferences. So, we settled on a walrus for the face of the product.
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